Facebook to launch dating service, add ‘clear history’ feature

Facebook, which failed to protect the privacy of millions of its users by allowing Cambridge Analytica to improperly share their data for political profiling, is trying to do some good to users’ love life through a new dating service. Addressing Facebook’s annual developers’ meet in San Jose, California, on Tuesday, company boss Mark Zuckerberg said privacy protection will be its top priority while helping people find long-term partners. Underscoring the significance of the yet-to-be launched dating service, Zuckerberg said one in three marriages in the US start online and some 200 million Facebook users identify themselves as being single. Explaining the features, he said users will be able to create a separate ‘dating’ profile not visible to their network of friends, with potential matches recommended based on their dating preferences, points in common, and mutual acquaintances. It is not yet known whether the services will be free of charge. Zuckerberg also announced an upcoming ‘clear history’ feature that will allow users to see which apps and websites send the network information, delete the data from their account, and prevent Facebook from storing it.